The Cisco Global Problem Solver Challenge 2021 is a worldwide search for early-stage technology-enabled solutions and services that can enable economic development and/or benefit society and/or the environment. Part of the strategy behind the challenge video materials and production, was not only to produce a wonderful event showcase. But, to inspire the next generation of entrepeneurs and business startups to launch innovate products that will help change the world. The event itself served as a driving marketing asset in the promotion of next year's challenge. With this in mind, we were able to improve Cisco's program enrollment for 2022 and increase the challenge participation the following year by over 30%.